There are over 50,000 WordPress Plugins available to integrate with your website. Things can get intimidating. This list is going to go over some plugins I consider ‘must-haves,’ and a few recommendations for each type.


What is a Plugin?

First things first, a plugin is software that adds new functions to a WordPress-hoasted website. Plugins are written in a programing language called PHP. They make it easier for a user to add new features to their website without having to write a single line of code.



It’s good to be seen; having a plugin to help with your site’s SEO (Search Engine Optimization) is going to help you be visible to more people. SEO plugins help are multiple levels of your site, from reviewing on-page content, to behind-the-scenes metadata, and generating XML sitemaps for Google, Bing, and other search engines. Without having to know any code, these plugins make it easier for people to find you.

Yoast, All In One SEO Pack, and The SEO Framework are three great options to choose from to help optimize your search engine presence.


Contact Form

Contact forms let people email directly from your website and make it easy to collect information from your visitors. Contact forms allow your inbox to stay organized with consistent subject lines and you can have specific forms sent to specific emails. Having a form also gives a more professional appearance opposed to just having your email listed.

Options like Contact Form 7 and Gravity Forms are highly customizable and integrate with other software like HubSpot, PayPal, or MailChimp.



This is one of the more important features to have with your website.

You’ve probably seen these before like “Solve This Puzzle,” or “I’m Not a Robot” checkboxes, or a badge on the bottom right of a website. Google’s ReCaptcha feature protects your website from annoying spam bots that can flood your contact forms or comment sections of a blog. Extra security is never a bad thing, and only helps establish trust with your website’s visitors.

You don’t need to a specific plugin to integrate a captcha, as the more popular contact forms and integration for ReCaptcha; you just need to register your site with Google and then enter the API Keys for the protection. However, there is a plugin available for integration if you desire.


Header/Footer Injections

Head, Footer and Post Injections is a plugin to connect your website with other platforms such as Google or Facebook. This plugin allows you to place code snippets in the code of your site. According to its developers, the main purpose is to add various scripts to track the access to the blog (such as Google Analytics code, the verification code required by Google Webmasters Tools, the Facebook script for the like button or the Twitter one).

The best thing is that this plugin is independent of your theme, meaning you’ll never lose your data if you switch themes.



Like data? Interested in what pages are getting views, which aren’t? Where your visitors are from? How long they’re staying on your page? Are they viewing on a desktop computer or mobile device? You need an analytics plugin. WordPress’s Jetpack is helpful for looking into page views and locations, but nothing beats Google Analytics when it comes to the breadth of data you can discover.


Page Builder

Having a page builder plugin will make life much easier for the DIY business owner. Without having any coding knowledge, you can create unique page layouts with a drag-and-drop editor. Select what element you want to add, and place it on the page – pixel perfect and responsive. This gives you the freedom to create more complex pages on your site that your theme might not have originally supported. Not sure where to start? A lot of these plugins have templates you can choose from and edit.

WPBakery Page Builder (formerly Visual Composer) and Elementor are two fantastic options to look into to give your website a boost.

Interested in what else makes a website great? Let’s get in touch.