The Delaplaine

Every year AIGA Blue Ridge hosts a student design competition. Students must work in small teams and are given a week to create a new brand identity and collateral for an organization. For 2015, we were tasked with re-branding The Delaplaine Visual Arts Education Center in historic downtown Frederick.

The logo mark draws influence from The Delaplaine building itself; in the lobby, old windows have been painted over with various colors, and has become an iconic symbol within the community. Collateral includes artwork from classes taught at the Delaplaine. These are incorporated to give a communal aspect to the brand and to create contrast with the clean, minimal identity. These pieces can be changed over time with different art to stay fresh.

My group placed first in the competition, beating out nine other teams in the region.

Press releases were distributed by AIGA Blue Ridge, and Frederick News Post.

 

 

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