Frederick Jams Music Series

Marketing collateral and promotion for Frederick Jams; a new live music series hosted by New Spire Arts, in beautiful Downtown Frederick, MD. Originally asking for just one promotional poster, I encouraged an integrated multi-media campaign to best connect with the target demographics. Deliverables included a series of posters, and assets for social media, email, and their website.

With an all-ages target crowd for the concerts, New Spire Arts wanted the look of Frederick Jams to be fresh and youthful, but also clean and legible. The double exposed photographs include musicians performing with live crowds and a bright color palette, giving the collateral a sense of energy and excitement for the events.

The concerts experienced strong attendance, with the final show selling out in advance, and became one of the largest fundraising events for the organization.

2019 GDUSA Web Awards โ€“ Social Media
2019 GDUSA Design Awards โ€“ Poster Design
2020 Hermes Creative Awards โ€“ Print Media