The Delaplaine

Every year AIGA Blue Ridge hosts a design competition, giving a week to create a new brand identity and collateral for a nonprofit organization. For 2015, the task was re-branding The Delaplaine Visual Arts Education Center in historic downtown Frederick, MD.

The logo mark draws influence from The Delaplaine building itself; in the lobby, old windows have been painted over with various colors, and has become an iconic symbol within the community. Collateral includes artwork from classes taught at the Delaplaine. These are incorporated to give a communal aspect to the brand and to create contrast with the clean, minimal identity. These pieces can be changed over time with different art to stay fresh.


2015 AIGA Blue Ridge – Design Competition