More and more people are turning to theme-based websites for their online presence. Using premium themes can save time and money, and are easy to customize to your brand standards, without the expenses of a completely custom web build. But where you should you start when selecting a theme? ThemeForest has literally over 40,000 WordPress themes and templates to choose from. Daunting stuff.

And while it may be tempting to save costs and choose a free theme, these are very limited it what you can do to customize them when it comes to layout, colors, and fonts. To have a website that is more in line with your brand, purchasing a premium theme is well worth the cost. Most of these themes are highly customizable and you can tailor them for your needs, but they are not all built equally.

If your website’s primary purpose is e-commerce and generating revenue, then having a theme who’s primary purpose is blogging might hinder your ROI. So let’s dive in to what the best option is for your next WordPress site.

Feel free to scroll to the category that best fits your needs:
Multi-Purpose  //  Blogging  //  E-Commerce




A personal favorite of mine, Uncode is a flexible theme with a focus on responsive typography and user experience, and is ideal for businesses of any size or industry. This theme has a wide variety of templates to choose from, and with the mix of WPBakery (Formerly Visual Composer), wireframes, and a front-end editor for quick and easy page layout, you’ll site will be live in no time.

Uncode theme preview



Another theme I extensive experience with, Bridge is an ideal option for businesses and creatives alike looking to establish or elevate the online presence. With 400 demos to choose from, you can find the right starting path for your site. Bridge has plenty of customization options from fonts, layout, and colors, along with seamless integration for plugins like WPBakery, Elementor, and Contact Form 7.



BeTheme is another great option with near endless possibilities. With over 450 prebuilt demos to build off of, BeTheme also has numerous layout options for for you header, footer, and content sections to get exactly what you’re looking for in a site. Other great features include the ability to upload custom fonts, and the shortcode generator to allow a quicker build.




Anyone looking for a news or blogging site should consider the Newspaper theme. This clean and SEO-friendly theme allows for easy article entries and updates, along with AMP features and extra attention to the mobile experience. It also includes YouTube and Instagram integration, and supports both responsive Google Ads and AdSense for content monetization.



Moro is fantastic for magazine websites and any sort of lifestyle-esque blogging. Moro comes with over 90 ready-to-use page templates for pages, posts, and galleries. Other features include a live-editor preview option, an easy-to-use content builder, along with an advanced review system for any content reviews.



Built with personal blogging in mind, Malina is a cheaper, yet still quality option for a polished online presence. This theme come with the option of either the Gutenberg block editor, or Elementor for easy, code-free page building, along with support for SEO plugins such as Yoast.




Managing an online inventory can be daunting, but Flatsome makes life a little easier on you. With a live, frontend editor along with 12+ languages supported, this theme is a great choice for your e-commerce shop. Flatsome comes ready with WooCommerce and is continually updated for a great user experience geared towards increasing sales.

Flatsome theme design



Built with mobile experience in mind, Lebe is a minimalist influenced theme with 12 homepage layout options and powered by WooCommerce. Notable features include multi-lingual and multi-commerce support, instant search, and other great e-commerce features such as filters, quick view, and a sidebar cart option.



Minimal yet flexible, Konte is a cool theme with plenty of design options to get you started, with 10+ homepage options and 7+ product page layouts, you can tailor this theme to your shop’s specific needs. Konte is easy-to-use and come with plenty of plugins for quick page building. Great built-in features include an order tracking system, coupons, and plenty of tax/shipping options.


See a theme you like but want some extra help making it truly tailored to your brand and vision? Let’s get in touch to see how I can help!