Having a great brand is pointless if you can’t reach your customers. Using an integrated digital marketing strategy will help develop and drive your brand. I create memorable experiences by using a mix of creativity and strategy with proven results.
Stay connected to your leads. Google Adwords campaigns appear on the front of search pages and can be tailored to your unique audience. You only pay when someone clicks and is linked to your site. Pay for results, nothing else.
Own the web. If you’re not on the first page of Google, people aren’t going to find you. Creating relevant content and good web design will land you on the top of the results page in an organic and credible manner.
Email marketing is one of the most effective channels in the digital world. Keep your customers informed and up-to-date with professional, beautiful newsletters. Creating consistent and relevant email campaigns are vital to your brand’s growth.
Print isn’t dead. By using direct mailing, you will connect with your stakeholders with timeless print pieces; from postcards, brochures, and sales sheets. See examples of direct mailing done for Frederick Community College.
One message. Multiple channels. Having your brand integrated with your marketing campaign will help drive the message home. Brand consistency across print and digital channels will create a professional looking campaign that delivers results, while a fragmented brand or campaign can hurt your revenue and company goals. See an example of an integrated brand across multiple platforms.