What Should You Look For In A Freelance Graphic Designer?
Freelancing is becoming a more and more popular work option among professionals. Hiring a freelance graphic designer – or any freelance professional for that matter – has plenty of benefits. But before you go hiring the first freelance graphic designer you find, there are a few things to consider and look for in your search.
Chances are, you’re looking at freelancers because of your budget. Hiring a freelancer is cheaper than having a full-time employee or hiring an agency. However, you need to make sure you aren’t sacrificing quality (This happens a lot with sites like Fiverr and UpWork. It turns into a race to the bottom, sacrificing quality for cost).
Look for a freelancer with a sense of professionalism. While freelancing gives professionals more freedom than a typical 9-5, you still want to hire someone who takes their work seriously. Business is business. Make sure to discuss rates (hourly or per project), and if they have some sort of project management software to keep track of hours and changes.
Confidence is key.
A lot of self-proclaimed freelancers are fresh out of college or picked up design skills as a hobby. When having your initial meeting with a designer, it is important you are both clear on the scope of the project and set up a timeline. Make sure the freelancer you’re hiring has the skills you are looking for. Look at their portfolio to get a sense of their work, style, and abilities. Also, check to see if they have any references or recommendations on their portfolio or LinkedIn account.
You wouldn’t want to hire an illustrator when what you need is a web designer.
Don’t be afraid to pass on a freelancer if you aren’t 100% in their abilities to complete your project. The last thing you want to do is waste your time and money.
Hiring a punctual freelance graphic designer is important. You’re going to want someone who is prompt to answer any questions you have and keep you in the loop.
When possible, I setup same day meeting times. When working on a web design project, I would meet with the project manager every Wednesday during the project. I would explain what was accomplished in the past week, goals for the following week, and any questions moving forward.
I hope this advice helps you find your next freelancer. And remember, every freelancer, every client, and every project is different. Make sure to find what is right for you.