Every year AIGA Blue Ridge hosts a student design competition. Students must work in small teams and are given a week to create a new brand identity and collateral for an organization. For 2015, we were tasked with re-branding The Delaplaine Visual Arts Education Center in historic downtown Frederick.
The logo mark draws influence from The Delaplaine building itself; in the lobby, old windows have been painted over with various colors, and has become an iconic symbol within the community. Collateral includes artwork from classes taught at the Delaplaine. These are incorporated to give a communal aspect to the brand and to create contrast with the clean, minimal identity. These pieces can be changed over time with different art to stay fresh.
My group placed first in the competition, beating out nine other teams in the region.
Minimal, swiss-influenced design mixed with visually attractive artwork defines The Delaplaine brand. The primary color scheme (and green) are similar to paint used by artists and creates a warm, creative, and welcoming atmosphere for guests and stakeholders.
To keep a presence within the Frederick community, both social media and environmental displays would be used. Snapchat filters and Instagram posts can engage younger audiences while more traditional means can be found throughout the community.