This was a case study focusing on designing media for a multi-channel Ravens campaign. Deliverables include direct mailing and environmental design for the immediate market area, along with social media content for digital markets, including Facebook and Instagram posts.
Attention was placed on keeping a consistent look of all elements (typography, imagery, layouts) between all platforms to form a stronger message.
For home games, The Ravens will often give away free collectible or novelty items for the first few thousand fans in attendance. A collectible viewbook can be handed out either at games or mailed directly Ravens’ stakeholders.
Social media content can be used to reach publics outside the initial market area and can provide more immediate information. A Snapchat filter is designed for younger demographics that enjoy sharing on social media.