This was a case study focusing on designing media for a multi-channel Orioles campaign. Deliverables include direct mailing and environmental design for the immediate market area, along with social media content for digital markets, including Facebook and Instagram posts.
Attention was placed on keeping a consistent look of all elements (typography, imagery, layouts) between all platforms to form a stronger message.
Oriole Park at Camden Yards as been dubbed “Birdland” by players and fans alike. The main marketing mantra would be ‘Welcome to Birdland’ to give an inclusive feel to the Orioles’ publics. The designs would focus on the unique architecture of Camden Yards and feature current players on the team.
For home games, The Orioles will often give away free collectible or novelty items for the first few thousand fans in attendance. A collectible viewbook can be handed out either at games or mailed directly Orioles’ stakeholders.
Social media content can be used to reach publics outside the initial market area and can provide more immediate information. A Snapchat filter is designed for younger demographics that enjoy sharing on social media.